Why integrate social responsibility into a team activity?
1. Bringing the company's values to life
An organization's values take on their full meaning when they are translated into concrete actions.
According to the 2025 Deloitte global survey, conducted with 23,482 people in 44 countries, 44% of Gen Z respondents and 45% of millennials say they have already left a job that lacked meaning for them.
These results reflect how much importance many workers place on meaning and values in their professional lives.
A solidarity team building activity gives companies an opportunity to bring some of these values to life in a way that goes beyond internal communications.
Generosity, mutual support and community involvement then become a collective experience, lived by the employees themselves.
2. Bringing colleagues together around a common cause
When a team rallies to meet a challenge, everyone contributes their ideas, talents and effort.
Add a common cause to that experience, and collaboration takes on an extra dimension.
Participants no longer work only to succeed at an activity. Together, they contribute to something that will benefit other people.
A study published in 2024 in Social Indicators Research, based on two large British surveys, also highlights a positive relationship between volunteering and social cohesion.
This relationship points to an important idea: contributing to a common goal can strengthen the bonds that unite us.
In a team activity, this dynamic shows up through mutual support, communication, creativity and the satisfaction of having accomplished something together.
3. Making a concrete difference in the community
Community organizations play an essential role for families, young people, seniors and people in vulnerable situations.
Yet volunteer resources are becoming scarcer.
According to Statistics Canada, the rate of formal volunteering fell from 41% in 2018 to 32% in 2023. Among 25- to 34-year-olds, the number of hours devoted to this type of volunteering dropped by 42% over the same period.
In Quebec, the Institut de la statistique du Québec reports that 28% of 15- to 34-year-olds took part in formal volunteering activities in 2023.
In this context, companies have a great opportunity to contribute to their community.
A solidarity activity can involve preparing donations, gathering useful supplies or supporting a local organization, while rallying employees around a unifying goal.
Every contribution counts. And when it is carried by an entire team, it can take on a particularly meaningful dimension.
4. Creating memories that carry even more meaning
Team building activities can serve many purposes: thanking employees, celebrating a success, strengthening relationships or simply sharing a good time.
All of these goals are legitimate and important.
Solidarity team building adds another possibility: combining the pleasure of being together with the satisfaction of having contributed to a cause.
Participants leave with memories of their day, but also with the pride of having made a useful gesture.
And that pride can become a great starting point for continuing the conversation about collaboration, mutual support and shared values.
How Latulippe integrates a solidarity component into its activities
At Latulippe Centre du Team Building, we deeply believe that human capital is an organization's greatest asset.
Our approach is built on experiences that foster human relationships, collaboration and a sense of belonging.
With solidarity team building, we are expanding that approach by creating opportunities to contribute to the community.
A cause chosen with you. Every company has its own values, culture and concerns. We work with our clients to identify a cause that fits them: support for families, help for young people, community organizations, food banks or other local initiatives.
Support tailored to the organization's needs. We seek to connect the organization's real needs with the company's contributions. Choosing the items, preparing the supplies and organizing the handover are all part of this process.
An experience where fun and solidarity meet. Our activities keep what makes team building strong: stimulating challenges, spontaneous exchanges, creativity and plenty of fun. The solidarity component enriches the experience without taking away its playful nature.
Bonds that form naturally. When people work together on a cause that goes beyond the activity, conversations become more spontaneous. Participants discover sides of their colleagues that they don't see day to day, and get to know one another better around a shared goal. We design our activities to leave room for these connections, without forcing them.
An opportunity to extend the learning. Depending on the company's objectives, we include a moment of reflection on what participants experienced: how they collaborated, the initiatives they took, mutual support and everyone's contribution.
This approach is in line with our vision of feedback as a tool for collective learning.
The Giving Back Minigolf: building together to give back
Picture a room full of colleagues divided into small teams.
Their mission? Design and build an original mini-golf course, using the materials provided.
Each team has to imagine its hole, create its obstacles, solve challenges and collaborate to bring its project to life.
Ideas fly. Participants negotiate, experiment, help one another and sometimes discover unexpected talents in their colleagues.
Once the holes are put together, everyone can enjoy the collective course they created.
But the experience doesn't end there.
Part of the material used to build and play is meant to be handed over to a community organization chosen with the company.
In this way, what allowed participants to have fun and collaborate also helps support a cause.
That is the principle behind our Giving Back Minigolf, an activity that combines creativity, collaboration, teamwork, fun and generosity.
It also illustrates a fundamental principle of collaboration: each team makes its own contribution, but it is together that participants manage to build a complete course.
Beyond the game, what remains is a shared accomplishment, shared memories and a gesture of solidarity that makes all the difference for those who receive.
Solidarity team building: another way to create connections
A team day can be organized to celebrate, thank, mobilize or simply let colleagues get to know each other better.
Solidarity team building offers an additional way to reach these goals while giving the experience a community dimension.
It brings together three dimensions that naturally complement one another: the pleasure of taking part, the strength of collaboration and the satisfaction of giving back.
At Latulippe, we love creating these moments where people discover each other, grow closer and achieve together what they might not have accomplished alone.
And when that collective energy can also benefit the community, the experience takes on a very special meaning.
Because a great team day can leave precious memories... and also make a difference in the lives of others.
What if your next team activity also made a difference?
Would you like to bring your employees together around an original, unifying and meaningful experience?
We would be happy to discuss the possibilities of solidarity team building with you and to design an activity adapted to your team, your goals and the cause you want to support.
Discover our Giving Back Minigolf or contact us for a free consultation.
External references
- Statistics Canada — Volunteering and charitable giving in Canada, 2018 to 2023, June 23, 2025.
- Deloitte — 2025 Gen Z and Millennial Survey, 2025.
- Institut de la statistique du Québec — Volunteer practice, 2023 data.
- Davies, Abrams, Horsham and Lalot — The Causal Relationship Between Volunteering and Social Cohesion, Social Indicators Research, 2024.
